The Struggle
“The battles didn’t end when the uniform came off.” Transitioning into civilian life meant facing invisible wars—identity, purpose, and reintegration. Rex confronted the struggle head‑on, refusing to let it define him.
The Build
“From struggle came a system.”
Out of adversity, Rex engineered a framework of self‑readiness—a tactical approach to mind, body, mission, and purpose. This system became a lifeline for warriors and everyday fighters alike.
The Brand
Bad Coach Rex emerged as the raw, unapologetic voice of resilience. A brand built on tough love, humor, and truth, it challenged people to push past limits and reclaim their strength.
Activation
That brand evolved into Mission Focused Coaching, a nonprofit dedicated to veteran reintegration and transformation. Through coaching, curriculum, and community, Rex’s mission is clear:
Reactivate warriors. Rebuild tribes. Leave a legacy.
Coach Rex Talks: Coaching, Mindset, & Mission
Hard truths, real tools, and the stories that shape stronger humans.
Identity
This mini-series isn’t about hype or motivation. It’s about reconstruction. It’s about stripping away the versions of yourself you outgrew and stepping into the one you’re meant to become in.
Mission Focused Coaching
Stories and strategies from the nonprofit team working to equip veterans with purpose, readiness, and real-world resilience.
The Coach Approach
Rex sits down with fellow coaches to tackle today’s toughest challenges and share practical tools for stronger leadership and growth.
What Does a Warrior Look Like?
Candid conversations with modern warriors about their battles, breakthroughs, and who they became after the storm.
Mission: LOVE
Deep discussions with Melani "The Love Coach" about struggles with Love and Relationships and how to minimize the damage moving forward.
Tactical Business Coaching
Coach Rex and Jess set the stage for tactical coaching that blends clarity, discipline, and authenticity, helping entrepreneurs and creators brand themselves with confidence and purpose.
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