“The battles didn’t end when the uniform came off.”  Transitioning into civilian life meant facing invisible wars—identity, purpose, and reintegration. Rex confronted the struggle head‑on, refusing to let it define him.

“From struggle came a system.”  

Out of adversity, Rex engineered a framework of self‑readiness—a tactical approach to mind, body, mission, and purpose. This system became a lifeline for warriors and everyday fighters alike.

Bad Coach Rex emerged as the raw, unapologetic voice of resilience. A brand built on tough love, humor, and truth, it challenged people to push past limits and reclaim their strength.

That brand evolved into Mission Focused Coaching, a nonprofit dedicated to veteran reintegration and transformation. Through coaching, curriculum, and community, Rex’s mission is clear:  

Reactivate warriors. Rebuild tribes. Leave a legacy.