


About Bad Coach Rex
The Leader Behind the Mission.
The Coach Behind the Movement.
Meet Rex
The Drive Behind the Coach
"I served with purpose. Uniform on, orders clear, tribe tight. In the military, identity isn’t a question—it’s a given. But when the uniform came off, so did the clarity. The mission ended. The noise didn’t.
I didn’t transition. I drifted.
The structure was gone. The tribe scattered. And the silence got loud. I looked strong on the outside, but inside i was unarmed—no map, no mission, no momentum. That’s when the real war began.
That’s when mission focused coaching was born.
I built mfcoaching for the warriors who never got a proper debrief. For the veterans still carrying invisible weight. For the leaders who lost their tribe and their fire. This nonprofit isn’t a program—it’s a movement. A tactical transformation rooted in military ethos, emotional resilience, and legacy leadership."
- Rex Enriquez

Let's Connect
Reach out to us to discover how Bad Coach Rex and Mission Focused Coaching can benefit you or someone you know. Whether you're a veteran seeking support or an individual interested in getting involved, we welcome the opportunity to connect and discuss how we can make a positive impact together.
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