top of page
MFCoaching 7X5 handout.png
Mission-Focused-Coaching.png

Mission Focused Coaching
Reactivating Warriors. Restoring Purpose. Rebuilding Identity.

A nonprofit built to equip veterans with the discipline, clarity, and tribe they need to win the war after service.

Our Mission

We empower veterans to reboot identity, discipline, and purpose through tactical coaching rooted in military ethos, resilience, and legacy. Our mission is to transform pain into power, isolation into tribe, and survival into significance. Through immersive group coaching, physical readiness, and authenticity, we forge everyday veterans into warriors who lead, live with intention, and build a legacy worth following.

Our Vision

Mission Focused Coaching is dedicated to empowering veterans through coaching-forward, and focusing on self-readiness of the mind, body and purpose. Our vision is a thriving veteran community ready to battle the war after service and within themselves.

How We Do It

When the uniform comes off, the mission shouldn’t end. Too many veterans step back into civilian life unprepared for the internal battle—disconnected from purpose, stripped of structure, and carrying weight no one else can see. Mission Focused Coaching exists to change that.
 

Built from Rex’s own journey after service, MFCoaching is a tactical, coaching-forward nonprofit that helps veterans regain identity, momentum, and emotional readiness. We combine military ethos with practical leadership tools, resilience training, and tribe accountability to help warriors lead themselves again.
 

This isn’t therapy.
It’s not a lecture.
It’s a mission—one designed to turn pain into power, isolation into community, and survival into significance.

 

MFCoaching empowers veterans to rebuild their foundation—mind, body, and purpose—so they can step into the next chapter with clarity and command. Through immersive programs, collaborative training, and authentic connection, we activate the warrior within and help each veteran create a legacy worth following.

Meet Rex

The Drive Behind the Coach

"I served with purpose. Uniform on, orders clear, tribe tight. In the military, identity isn’t a question—it’s a given. But when the uniform came off, so did the clarity. The mission ended. The noise didn’t.

 

I didn’t transition. I drifted.

 

The structure was gone. The tribe scattered. And the silence got loud. I looked strong on the outside, but inside i was unarmed—no map, no mission, no momentum. That’s when the real war began.

That’s when mission focused coaching was born.

 

I built mfcoaching for the warriors who never got a proper debrief. For the veterans still carrying invisible weight. For the leaders who lost their tribe and their fire. This nonprofit isn’t a program—it’s a movement. A tactical transformation rooted in military ethos, emotional resilience, and legacy leadership."

- Rex Enriquez

Our Progam

Coach Rex Developed a Tactical Program 

  • We work on what's most important to You!
     

  • Training program fit for Large or Small Organizations 
     

  • Good for Retreats, 1 Day/1-Week/6-Week Programs

Our Veterans Say

Man Sitting_edited.jpg

“I didn’t need therapy. I needed a mission.”  

Mission Focused Coaching gave me the tools to lead myself again. The emotional discipline drills, legacy leadership framework, and tribe accountability flipped a switch I didn’t know I still had. I’m not just surviving—I’m commanding my life.

Jake Roberts, Product Designer

JOIN THE TRIBE

STAY FOR THE CAMARADERIE 

MF Coaching in the NEWS

Let's Connect

Reach out to us to discover how Mission Focused Coaching can benefit you or someone you know. Whether you're a veteran seeking support or an individual interested in getting involved, we welcome the opportunity to connect and discuss how we can make a positive impact together.

JOIN THE TRIBE

STAY FOR THE CAMARADERIE 

Bad_Coach_Rex_Logo.png
Mission-Focused-Coaching.png

Bad Coach Rex™

A leadership and personal development brand.

Mission Focused Coaching™
A nonprofit division of Bad Coach Rex dedicated to empowering veterans through self-readiness and purpose.

Mission Focused Coaching is a registered 501(c)(3) nonprofit organization.  

All donations are tax-deductible to the extent permitted by law. No goods or services are exchanged for contributions unless explicitly stated. Our mission is to empower Veterans and everyday warriors through tactical transformation, emotional discipline, and legacy leadership. We operate in full compliance with IRS regulations governing charitable organizations.

Transparency is tactical. Integrity is non-negotiable.

© 2025 Bad Coach Rex™ & Mission Focused Coaching™

bottom of page