Welcome

Mission Focused Coaching is a registered 501(c)(3) nonprofit organization, which means every dollar donated goes directly toward empowering veterans through transformational coaching in mind, body, mission, and purpose. As a nonprofit, we operate on the strength of community support—not profit margins.

Donations help us deliver tactical curriculum, expand outreach, and build legacy-driven programs that reactivate warriors for civilian life. All contributions are tax-deductible and fuel a movement built on discipline, resilience, and service. Ready to invest in impact? Your support makes the mission possible.

My Story

🪖 WELCOME LETTER FROM COACH REX

I SERVED WITH PURPOSE. UNIFORM ON, ORDERS CLEAR, TRIBE TIGHT. IN THE MILITARY, IDENTITY ISN’T A QUESTION—IT’S A GIVEN. BUT WHEN THE UNIFORM CAME OFF, SO DID THE CLARITY. THE MISSION ENDED. THE NOISE DIDN’T.

I DIDN’T TRANSITION. I DRIFTED.

THE STRUCTURE WAS GONE. THE TRIBE SCATTERED. AND THE SILENCE GOT LOUD. I LOOKED STRONG ON THE OUTSIDE, BUT INSIDE I WAS UNARMED—NO MAP, NO MISSION, NO MOMENTUM. THAT’S WHEN THE REAL WAR BEGAN.

THEN CAME THE WAKE-UP CALL: A HEART ATTACK. NOT IN COMBAT. NOT IN CHAOS. IN CIVILIAN LIFE. THAT MOMENT DIDN’T JUST SHAKE ME—IT RECALIBRATED ME. I MADE IT MY MISSION TO LIVE WITH INTENTION. NOT JUST FOR MYSELF, BUT FOR EVERY WARRIOR STILL STUCK IN THE FOG.

SO I STARTED COACHING MYSELF—LIKE I WAS PREPPING FOR DEPLOYMENT. I REBUILT MY MINDSET. RECLAIMED MY BODY. RECONNECTED WITH PURPOSE. I STUDIED EMOTIONAL DISCIPLINE LIKE IT WAS A WEAPON SYSTEM. I TURNED PAIN INTO CURRICULUM. AND I REALIZED: THIS WASN’T JUST HEALING. IT WAS A FRAMEWORK.

THAT’S WHEN MISSION FOCUSED COACHING WAS BORN.

I BUILT MFC4VETS FOR THE WARRIORS WHO NEVER GOT A PROPER DEBRIEF. FOR THE VETERANS STILL CARRYING INVISIBLE WEIGHT. FOR THE LEADERS WHO LOST THEIR TRIBE AND THEIR FIRE. THIS NONPROFIT ISN’T A PROGRAM—IT’S A MOVEMENT. AN 8-WEEK TACTICAL TRANSFORMATION ROOTED IN MILITARY ETHOS, EMOTIONAL RESILIENCE, AND LEGACY LEADERSHIP.

WE DON’T DO THERAPY. WE DO ACTIVATION.

WE DON’T JUST TALK. WE TRAIN.

WE DON’T JUST SURVIVE. WE BUILD SIGNIFICANCE.

THIS IS MY MISSION NOW. AND I’M NOT WALKING IT ALONE.